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IN this age of instant everything, full of sound bites and information overload, creating ‘sticky’ and actionable communication is key to business growth, writes Tamara Jacobs.

We need to do a 180 when delivering information – it is no longer a case of educate to motivate – if someone doesn’t care, they are not going to engage. We must flip the sequence and motivate in order to educate. With time as the new currency, people need to hear the “why” before they will invest in the “what,” – a concept I like to call “the role of receivership.” Put yourself in the shoes of the listener/reader: It’s never about what you want to say, it’s about what they need to hear/read in order to get them (individuals, teams and companies) to act on your information.

TV & Radio

Tamara Jacobs on Studio11 LA FoxNews

Tamara Jacobs’ interview with Marilu Henner

Bite Size TV: 4 Tips for Success

Tamara Jacobs featured on UBN’s On the Rocks with Jill & Alexander

KTLA – Los Angeles: Making it

WIN 2020

Feminine Force Keynote – NJ Women Banks

Pfizer Keynote: Were You Meant for More

Tamara Jacobs at WLI

TED TALK: NYC 2013

Step Up and Stand Out

Tamara Jacobs’ IWD 2021

In The News

Fast Company:
How to Stop Unintentionally Sabotaging Yourself at Work

Fast Company:
Featuring Tamara Jacobs

Tolucan Times:
Tamara Jacobs helps plan your success with “Your Ultimate Success Plan”

Huffington Post:
Tamara Jacobs Weighs in on Democratic Debate

Examiner.com:

Tamara Jacobs Reinvigorates Personal Branding

Glambergirl:
features Tamara Jacobs

HuffPost Books Page Presents:

Tamara Jacobs’ Your Ultimate Success Plan

YAHOO! Finance/PRNewswire:

Tamara Jacobs, Best Selling Author, Presents: “YOUR ULTIMATE SUCCESS PLAN”

Mount Holyoke:

Tamara Jacobs and The Power of You

U.S.1:
When Presenting Your Brand, Be Prepared… But Don’t Sound Rehearsed

The Michigan Daily:

Alumni Profile: Tamara Jacobs

Examiner.com:

Tamara Jacobs talks about the why and how of personal branding

On the Scene

On the set of Fox Studio11 LA

Janssen Leadership Academy, Budapest, Hungary

Banking on Women Conference, Indianapolis

Janssen Prostate Cancer Team Building Offsite (Movember)

NJ Conference for Women

Sydney, Australia

On the set of Bite Size TV

On the set of UBN – On the Rocks With Jill & Alexander

Nashville, TN

Tamara on the scene

Tamara on the scene

Tamara on the scene

Princeton Library

Crohn’s & Colitis Fundraiser

New Jersey Women in Banking

Tamara on the scene

“Tamara is one of the most preeminent experts to help top executives develop their executive presence in the office and on the stage.  I’ve seen her work successfully with executive teams to help them develop high level corporate messages and visions for their organizations.  She has an exceptional knowledge of business, and she understands what it takes to be successful in the C-Suite.”
Pamela Harris-Young, Retired Senior Pharmaceutical Executive Visight Associates LLC