Psychologists and CEO’s have studied how stories affect impact and retention; concluding that “verbal visuals” are more persuasive than argument and evidence.
Being able to build a story with an audience-focused moral as well as becoming a compelling storyteller is critical to audience engagement and career advancement. These skills will foster the ability to bring people into the speaker’s world, taking the listener on a journey ending with a mission in mind and a benefit to the group, empowering the storyteller to communicate, educate and motivate others. Storytelling is a time-tested method to advocate for information and change behavior.
In this robust, multi-part experience, participants will learn how to make their content personal, use the power of adjectives and adverbs, chapter stories (to create peaks and valleys, practice intonation and pitch placement, paint with visuals, perfect the art of the narrative, and leverage the moral of the story to enhance their personal brand.