Features tell, benefits sell

IN this age of instant everything, full of sound bites and information overload, creating ‘sticky’ and actionable communication is key to business growth, writes Tamara Jacobs.

We need to do a 180 when delivering information – it is no longer a case of educate to motivate – if someone doesn’t care, they are not going to engage. We must flip the sequence and motivate in order to educate. With time as the new currency, people need to hear the “why” before they will invest in the “what,” – a concept I like to call “the role of receivership.” Put yourself in the shoes of the listener/reader: It’s never about what you want to say, it’s about what they need to hear/read in order to get them (individuals, teams and companies) to act on your information.

Dynamic inter-active keynotes, customized to your team’s needs, will deliver immediately applicable awareness to elevate their status internally and externally

Whether in a one-on-one or group setting, virtual or in-person, TJC’s executive coachings provide the secret sauce to address specific issues and enhance overall performance

With your audience in mind, TJC can craft customized messaging that will articulate your  “why,” “what,” and “how” in order to drive listeners/readers to act

Our trademarked training seminars will guide better outcomes for groups and individuals — engaging all participants to get recognized, rewarded and promoted ®…

Mark Twain is famous for saying, “People forget headlines, but stories stay with you.”  TJC will advance the team’s ability to go from “story telling” to “story selling” making what they say memorable and actionable

Communicating virtually, whether it be via Zoom, Facetime, Skype, Adobe Connect or telephone, is here to stay.  TJC will ensure the mastery of the medium, ensuring uptake regardless of the platform

Women need to have more than a seat at the table – they must be a voice in the room.  This series of seminars and coachings will reinforce how to “Speak like a leader” in order to be heard, remembered and respected both personally and professionally

Teambuilding is more than leaning in – it’s leaning on, listening to and learning from each other.