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IN this age of instant everything, full of sound bites and information overload, creating ‘sticky’ and actionable communication is key to business growth, writes Tamara Jacobs.
We need to do a 180 when delivering information – it is no longer a case of educate to motivate – if someone doesn’t care, they are not going to engage. We must flip the sequence and motivate in order to educate. With time as the new currency, people need to hear the “why” before they will invest in the “what,” – a concept I like to call “the role of receivership.” Put yourself in the shoes of the listener/reader: It’s never about what you want to say, it’s about what they need to hear/read in order to get them (individuals, teams and companies) to act on your information.
TV & Radio
Tamara Jacobs on Studio11 LA FoxNews
Tamara Jacobs’ interview with Marilu Henner
Bite Size TV: 4 Tips for Success
Tamara Jacobs featured on UBN’s On the Rocks with Jill & Alexander
KTLA – Los Angeles: Making it
WIN 2020
Feminine Force Keynote – NJ Women Banks
Pfizer Keynote: Were You Meant for More
Tamara Jacobs at WLI
TED TALK: NYC 2013
Step Up and Stand Out
Tamara Jacobs’ IWD 2021
In The News
On the Scene
On the set of Fox Studio11 LA
Janssen Leadership Academy, Budapest, Hungary
Banking on Women Conference, Indianapolis
Janssen Prostate Cancer Team Building Offsite (Movember)
NJ Conference for Women
Sydney, Australia
On the set of Bite Size TV
On the set of UBN – On the Rocks With Jill & Alexander
Nashville, TN
Tamara on the scene
Tamara on the scene
Tamara on the scene
Princeton Library
Crohn’s & Colitis Fundraiser
New Jersey Women in Banking
Tamara on the scene
“Tamara is one of the most preeminent experts to help top executives develop their executive presence in the office and on the stage. I’ve seen her work successfully with executive teams to help them develop high level corporate messages and visions for their organizations. She has an exceptional knowledge of business, and she understands what it takes to be successful in the C-Suite.”
